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Large-Scale Social Media Sentiment Intelligence Platform

Year

2024

Tech & Techniques

🌊 Spark Streaming + Kafka Real-Time Pipeline🧠 Transformer Models (BERT, Multilingual BERT)🚀 Microservices Autoscaling Architecture📚 Topic Modeling + Sentiment Classification📊 Real-Time Dashboarding (BI Visualization)
  • Processes millions of social media posts in real time to capture public sentiment shifts instantly.
  • Spark Streaming powers high-throughput ingestion and distributed text transformation.
  • Fine-tuned transformer models deliver context-sensitive sentiment and topic detection.
  • Kafka handles high-velocity data pipelines with guaranteed delivery.
  • Autoscaling microservices respond dynamically to social event spikes.
  • Dashboards provide real-time visibility into brand reputation and emerging topics.
  • Designed for global-scale workloads with multilingual capability.

Key Features

  • 🌍 Multilingual sentiment + topic classification
  • ⚡ Streaming data processing with fault tolerance
  • 📈 Real-time trend monitoring and alerts
  • 🔧 Microservices with autoscaling

Metrics

  • 📊 2.5M+ posts/hour processing throughput.
  • 📊 17% improvement in sentiment accuracy after custom BERT fine-tuning.
  • 📊 <1 second end-to-end latency for streaming inference.
  • 📊 28% cost reduction through intelligent autoscaling.

Tech Stack / Skills

Python, PySpark, KafkaBERT, HuggingFace TransformersDocker, KubernetesPower BI / Grafana dashboards

Interesting Highlights

  • 📈 Detects viral trends before they peak.
  • 🎯 Designed to handle unpredictable surge patterns such as political events or celebrity news.
foundational complexityStreaming / real-time pipeline

System Architecture

Large-Scale Social Media Sentiment Intelligence Platform

Boxes represent system components or services; arrows represent data flow and execution order.